WINE IS CULTURE
For us, the beauty of wine lies in its diversity. Every regions has its own distinct style, with flavors reflecting the terroir. Every vintage is a unique reflection of the year. The climate, soil, and weather patterns all play a role in shaping the character of the grapes. The craftmanship of the winemaker lies in adapting to these changes to create a wine that captures the essence of the vintage. Whether it is a year of abundance or a year of struggle, each bottle tells a story of resilience and creativity, reflecting a unique style of the each winemaker influenced by their individual preferences and experience. The diversity of styles makes wine such an endlessly fascinating thing.
The art of winemaking is a continuous journey of exploration and experimentation, with opportunities to try new techniques, refine old ones, and push the boundaries of what is possible. Through their skill and vision, each winemaker creates a wine that is a unique expression of its artistry.
With the Wine is Culture campaign, we want to showcase wine as a sensory experience that connects us to the world around us and transforms the beauty of nature into a masterpiece of flavor and complexity.
The project features cultural aspects in the art of wine-making, put into action with local cultural artists rolling out the beauty of wine with a culture of passion to create a sense of connection. The campaign features talented abstract artist Eric Mangen and award-winning dance artist Jill Crovisier. Their artistic expressions bring elegance with a slightly disruptive touch. We believe that wine is not just a drink, but a form of culture that deserves to be celebrated. We hope that this campaign inspires people to explore the world of wine and appreciate the craftmanship behind each bottle.
The campaign will be rolled out across various mediums, including print, digital, and social media. As well as events and tastings to promote the art of wine-making. For more information about the Wine is Culture campaign, visit the website or follow the campaign on social media.
WINE IS CULTURE
For us, the beauty of wine lies in its diversity. Every regions has its own distinct style, with flavors reflecting the terroir. Every vintage is a unique reflection of the year. The climate, soil, and weather patterns all play a role in shaping the character of the grapes. The craftmanship of the winemaker lies in adapting to these changes to create a wine that captures the essence of the vintage. Whether it is a year of abundance or a year of struggle, each bottle tells a story of resilience and creativity, reflecting a unique style of the each winemaker influenced by their individual preferences and experience. The diversity of styles makes wine such an endlessly fascinating thing.
The art of winemaking is a continuous journey of exploration and experimentation, with opportunities to try new techniques, refine old ones, and push the boundaries of what is possible. Through their skill and vision, each winemaker creates a wine that is a unique expression of its artistry.
With the Wine is Culture campaign, we want to showcase wine as a sensory experience that connects us to the world around us and transforms the beauty of nature into a masterpiece of flavor and complexity.
The project features cultural aspects in the art of wine-making, put into action with local cultural artists rolling out the beauty of wine with a culture of passion to create a sense of connection. The campaign features talented abstract artist Eric Mangen and award-winning dance artist Jill Crovisier. Their artistic expressions bring elegance with a slightly disruptive touch. We believe that wine is not just a drink, but a form of culture that deserves to be celebrated. We hope that this campaign inspires people to explore the world of wine and appreciate the craftmanship behind each bottle.
The campaign will be rolled out across various mediums, including print, digital, and social media. As well as events and tastings to promote the art of wine-making. For more information about the Wine is Culture campaign, visit the website or follow the campaign on social media.
Jill Crovisier / Dancer
Jill Crovisier, the award winning and international recognized dance artist from Luxembourg. Jill’s artistic approach is based on personal experience, observation, and a strong connection to society and people. She is passionate about exploring the intersections between choreographic writing, sound design, and cultural exchange collaborations. Jill’s work emphasizes authenticity and realism, using dance to communicate stories about life and identity. She places a strong emphasis on creating work that is inclusive and emotionally engaging, even for those who may not be familiar with contemporary dance.
Jill Crovisier / Dancer
Jill Crovisier, the award winning and international recognized dance artist from Luxembourg. Jill’s artistic approach is based on personal experience, observation, and a strong connection to society and people. She is passionate about exploring the intersections between choreographic writing, sound design, and cultural exchange collaborations. Jill’s work emphasizes authenticity and realism, using dance to communicate stories about life and identity. She places a strong emphasis on creating work that is inclusive and emotionally engaging, even for those who may not be familiar with contemporary dance.
Eric Mangen / Artist
Eric Mangen, the extremely talented Luxembourg-based abstract artist, generating dynamic and rhythmic yet poetical and sculptural bodies of work. Eric views his materials as sparring partners and approaches painting with a powerful and gestural style. This involves a constant conflict between controllable and uncontrollable tools, where accidents play a role in his spontaneous approach.
Eric Mangen / Artist
Eric Mangen, the extremely talented Luxembourg-based abstract artist, generating dynamic and rhythmic yet poetical and sculptural bodies of work. Eric views his materials as sparring partners and approaches painting with a powerful and gestural style. This involves a constant conflict between controllable and uncontrollable tools, where accidents play a role in his spontaneous approach.
To conclude, we are extending a massive thank you to everybody involved in bringing this to life. What an energetic tribe.
Artists : Eric Mangen & Jill Crovisier
Photography : Rick Tonizzo
Film : Anselm Havu
Concept / Strategy : Charline Wengler
Design / Ad : Céline Wengler
Locations: Farmlands Residency & Cercle Cité
Lighting / Assistance : Mich Jacoby
