Another big player within our portfolio responsible for the popularity of Piedmont wines is Angelo Gaja, who‘s vines are mostly located in Barbaresco. When Angelo visited America in the 70’s and 80’s, people told him that his wines were too expensive to compete with French wine. Italian wine had to be cheap. People across the ocean where not used to the taste of Nebbiolo grapes, therefore, Angelo decided to “Americanize” some of his wines and play around to get them closer to the American taste. He created Sito Moresco in 1991, a blend of, of course, Nebbiolo and Barbera, but also Merlot, a grape already well known in the world and therefore more accessible to international palates. Angelo Gaja is also known for his innovative and revolutionist mindset. For example, in 1982, he was the first to plant Cabernet Sauvignon (post-phylloxera) in Piedmont, Darmagi in a single vineyard situated in the municipality of Barbaresco. A tribute to this prestigious vine and to demonstrate the vocation of the Langhe land to produce great wines also from non-traditional Piedmont varieties.
We are very proud of our Piedmontese winemakers, each of them follows a strict and clear philosophy of quality, resulting in great elegance and finesse. Elio Grasso, Conterno Fantino, Moccagatta and Braida di Giacomo Bologna are also part of our extraordinary portfolio. All these wineries bring together only the best from Piedmont and bring to life exceptional wine-making, which for us is a great pleasure to work with.